Tired of advisors who've never run the P&L?

"Another consultant who'll hand this off to a delivery team I've never met?"

About

We make your systems, your numbers, and your AI tell one story.

MYT Digital connects the tools multi-channel businesses already run, cleans the data between them, and builds the visibility on top. Led by our Chief Systems Architect, Hemal Soni, with a team of specialists on the build.

Vendor-neutral Fixed-price, no retainer UK · US · EU
Book a 30-minute review See what it is costing you

Free. No pitch. Thirty minutes with Hemal.

Is this you?

Owner-managed, growing, and outrunning its own systems.

Our typical client turns £3 million to £50 million, with a team of 10 to 120, selling across two or more channels. The business has invested in growth, but the foundation underneath has not kept pace. It usually shows up as one of these.

Multi-channel

You sell in more places than your stock can keep up with

A website, a counter, maybe a marketplace or Instagram. Each holds its own version of what is in stock.

What good looks like: one stock figure, true everywhere, the moment something sells.

Manual work

Your month-end runs on copy, paste, and late nights

Numbers get exported from one system and re-keyed into another, by hand, by someone who could be doing better work.

What good looks like: the numbers move on their own, and close before month-end starts.

Flying blind

You run on instinct because the real numbers are hours away

Today's actual profit, your real best-sellers, what to reorder. The answers exist, just not anywhere you can see them now.

What good looks like: one dashboard that shows what is really happening, on any device.

What we do

We do not sell you new software.

We make the tools you already pay for work together, clean the data between them, and add only what is genuinely missing. In most engagements, less than 15% of existing tools need replacing.

System integration

We connect your store, POS, accounting, and ERP so data moves on its own, with no manual exports in between.

Shopify · WooCommerce · Lightspeed · QuickBooks · Xero

Inventory & order sync

One real stock number across every channel and location, online, in-store, and in your books.

Multi-channel · multi-location

Business intelligence

Sales, profit, stock, and customer trends in one dashboard, built for owners to read, not analysts to maintain.

Live · simple · mobile-friendly

Accounting automation

Sales, refunds, and fees post to your books automatically, so there is less data entry and fewer quiet errors.

QuickBooks · Xero · Sage

ERP setup & support

From a simple inventory tool to a full ERP, sized to how your business actually runs rather than oversized.

Odoo · NetSuite · SAP B1

Marketing performance & ROI

Clean, connected data is what lets you prove what marketing returns, and what lets AI search engines cite you accurately. We make your data ready for both.

Attribution · AEO-ready data · GA4 dashboards

Why independent

No software to sell. No commission to protect.

MYT is vendor-neutral by design: we resell no software and take no commission from any platform. When the recommendation is to keep what you already have, it is a diagnosis, not a sale. If MYT genuinely is not the right fit, Hemal says so on the first call.

Hemal Soni, Chief Systems Architect at MYT Digital

Hemal Soni

Chief Systems Architect

Connect with Hemal

Who leads the work

Led by Hemal, built by a team.

Every engagement is led by Hemal on the architecture and direction, with a team of specialists handling the build. What you do not get is a sales call with one person and then a handoff to a delivery team you have never met. The person who scopes the work stays close to it.

The methods are proven before they reach a client. Hemal also runs Jewelxy, a live multi-channel commerce platform with over 6,000 business users, where the same approach runs with real money on the line, not just in slide decks.

He brings over 20 years of experience and holds certifications in Scrum (CSPO, CSM), Google Ads Search, and Odoo ERP.

Common questions

What people ask about us.

Hemal leads the architecture on every engagement, with a team of specialists handling execution under his direction. You are not handed off to a delivery team after the sales call.
Owner-managed businesses turning £3 million to £50 million, with teams of 10 to 120, selling across two or more channels.
The Embed stage includes 30/60/90-day support and handover training, so your team owns and runs the system after we leave. Support beyond 90 days is optional, never mandatory.

In short

  • MYT Digital is a vendor-neutral systems integration and business intelligence partner for multi-channel retail, wholesale, and eCommerce, connecting the tools a business already owns and cleaning the data between them.
  • Every engagement is led by Chief Systems Architect Hemal Soni, with a team of specialists handling execution, so there is no handoff between the person who scopes the work and the people who deliver it.
  • MYT resells no software and takes no commission from any platform; in most engagements less than 15% of existing tools need replacing.
  • The methods are proven first in Jewelxy, a live multi-channel platform with over 6,000 business users that Hemal also runs, with real money on the line rather than only in slide decks.

Talk to the architect, not a sales rep

No account manager. No handoff. The person who leads the work.

Thirty minutes with Hemal, free, no pitch.

Book a 30-minute review See what it is costing you

Free. No pitch. Thirty minutes with Hemal.