Sound familiar?

"Why am I still copying the same numbers between my website, stock, and accounts?"

Systems integration · AI agents

Your website, your stock, and your accounts tell three different stories. We make them agree.

We connect Shopify, WooCommerce, Lightspeed, POS, QuickBooks, Xero, and ERP systems. No more manual copy-pasting, reconciliations, or conflicting reports. The result is data your business can trust, and the foundation AI agents actually work on.

Multi-channel retail and wholesale UK · US · EU Vendor-neutral
See what it is costing you Book a 30-minute review

60 seconds. No email needed. You keep the figure.

Where the cost hides

Each of your systems works. The problem sits in the gaps between them.

Not on one invoice you can point to. Quietly, every week, in wasted hours, lost sales, and numbers nobody fully trusts.

Stock

Stock that disagrees with itself

Your Shopify store sells what the shelf no longer has.

No real-time sync means you find out at packing, and that customer never orders again.

Where this breaks →
Enquiries

Leads that go cold before you respond

Leads land in email, WhatsApp, and Instagram DMs.

With no shared inbox, most slip through the cracks before you even see them.

Where this breaks →
Numbers

Figures nobody fully trusts

Your Shopify, POS, and marketplace sales all live apart.

Month-end is a manual copy-and-paste job, and the final number still feels uncertain.

Where this breaks →
Scaling

Outgrowing the setup that used to work

You started lean, Shopify and a spreadsheet doing everything.

The team, warehouse, and second location arrived. The setup underneath never got rebuilt.

Where this breaks →
You

You are the glue holding it together

You are the glue between your own systems.

When something breaks between tools, it ends up on your desk because nobody else owns it.

Where this breaks →
Time

Hours every week spent re-typing the same numbers

Sales get entered once on your POS, then again in a spreadsheet.

Then manually re-keyed into Xero or QuickBooks. One typo becomes next month's bad decision.

Where this breaks →

It is Tuesday, 4:42pm. A customer buys the last of a line on your website. It sold in-store an hour ago, but the website never knew. Now you are refunding a sale you cannot fulfil, and that customer will not be back. None of this is a software fault. Each tool does its job. The cost lives in the space between them.

The pattern MYT sees across multi-channel retail and wholesale

How we work

From messy systems to decisions you trust.

We start by understanding how your business runs, then build what it actually needs.

01 Map

We find where it breaks.

System and data map

Within 2 weeks

02 Connect

Your systems start talking.

Working data flows

Week 2 to 4

03 Clear

Numbers you can finally trust.

Metrics you can trust

Day 30 to 60

04 Extend

A foundation that scales.

Scalable foundation

Day 60 to 90

05 Embed

Your team owns it. We stand behind it.

Trained team, owned system

Day 90

Five stages, one output each. The result is a business you understand, not another dashboard nobody maintains.

What changes

What your business looks like before and after.

Not what we hope will happen. These are the specific changes clients tell us they notice first.

Before MYT
After MYT

Stock

Your website sold the last three units of your best-seller at 11am. Your warehouse sold them at 10am. You found out at packing.

Stock

Every channel knows the moment stock moves. You stop overselling. You stop apologising.

You

You are the glue between your own systems. When something breaks between tools, it ends up on your desk.

You

You stopped being the glue. The systems own it now. You are back to running the business, not its gaps.

AI

You bolt AI on and it gives confident, wrong answers, because it is reading three systems that disagree.

AI

AI reads one source of truth, so it is finally right often enough to be worth using.

Why it works

The software was never the problem.

Hemal has watched the same pattern across multi-channel retail and wholesale: each tool does its job, but nobody owns the space between them.

He also runs Jewelxy, a live commerce business, tested against a real P&L, not just consulting engagements.

He is vendor-neutral because he resells no software. Keeping what you have is a diagnosis, not a sale.

Shopify QuickBooks Xero Odoo Power BI ERPNext Zoho

We connect them. We do not replace them.

I have never once found the software was the real problem. It is always the gaps between systems, the bit nobody owns, so the bit I fix.

Hemal Soni · Chief Systems Architect · MYT Digital

95%

of enterprise AI pilots delivered no measurable return on P&L

MIT Project NANDA · July 2025

60%

of AI projects without AI-ready data will be abandoned

Gartner · February 2025

AI built on disconnected data amplifies errors. Clean data comes first.

The three directions

The same clean data works in three directions.

AI can run your business, recommend your business, and act for your business. All three stand on the same clean data.

Inward

AI runs your operations

AI can automate the repeat work and answer questions accurately, because it is reading numbers it can trust.

Why AI projects fail →

Outward

AI recommends your business

When customers ask ChatGPT or Gemini for a supplier, the businesses AI can read clearly become the default answer.

Get recommended by AI →

Forward

AI agents act for your business

Agents can answer, chase, and complete bounded work on your behalf, with approval gates, once the data they act on is trustworthy.

How we build agents →

Common questions

What people ask before they book.

Usually not. In most cases we keep the tools you have and connect them. We'll tell you on the first call if you genuinely need a replacement, and most of the time you won't.
Connector apps fix one link and ignore the rest. We map every gap first, then build the connection around how your business actually runs.
Hands-on. Hemal leads the architecture on every project and signs off on every go-live, working with a small team of specialists on execution.
The 60-second Money-Leak Check gives you a first figure now. A 30-minute review gives you a written priority note and a realistic timeline.
Owner-led retail, wholesale, and multi-channel businesses where the owner still feels every broken process personally.
Yes, and we start with the diagnostic. An agent built on data you cannot trust acts on the disagreement, confidently and at speed. If your foundation is not ready, we will tell you, and tell you what it takes to get ready before we build.
No. The Embed stage includes 30/60/90-day support and structured handover training so your team can run the system confidently after we leave.

In short

  • Disconnected systems leak money in three places: wasted hours, lost sales, and numbers you cannot trust.
  • You probably do not need new software. You need the tools you own to talk to each other.
  • AI only works once the data underneath it is clean. MIT found that 95% of enterprise AI pilots delivered no measurable return on P&L, and the cause was almost never the model. (July 2025)
  • The same clean, connected data lets AI run your operations, get your business recommended, and power AI agents that act on your behalf.

The next step

The longer your systems stay disconnected, the more it costs you.

60 seconds to see the figure. 30 minutes to know what to fix first.

See what it is costing you Book a 30-minute review

No email needed. No pitch. You keep whatever we find.